Why Books make Great Gifts

12 great reasons why Books make Great Gifts   

1. Like a card they can convey sentiment, feelings or humour, but they are so much more than a card!  They can help people to say things that are so hard to put into words.

2. Books are better than many other gifts. They won’t make your jeans pinch.  They don't wilt. One-size-fits-all.  And they are a lot less boring than socks!

3. Books are such fabulous value for money. (Good books really don’t need discounting!)

4. Gifting books shows the personal touch. Because books can perfectly match the receiver’s interests, passions or taste.   

5. Good books can be great 'retail theatre'. People love looking at highly visual books. People like humorous, quirky, witty titles. Good books can sometimes change the way we think. Good books make a difference, helping make life more interesting.   

6. When creatively cross-merchandised, your books will drive extra impulse sales. Sometimes books will also help you sell your other products. They provide a context - almost a signpost - for the surrounding products you're selling. So helping to build your transaction values.   

7. Sometimes the best way to display books is all together, en masse. Helping you to create a retail statement, a destination, a ‘gift’ book concept.   

8. Books can increase customer 'dwell time' in your shop. When people are anchored in your shop, then the bigger the chance they - or their companion - will spend.   

9. Books offer a chance to escape today's fast paced world. A chance to escape, unwind, relax - all good for wellbeing and self-care.   

10. All the major UK publishers have now swung behind FSC paper. So, books are now a sustainable choice. Books can be kept for a lifetime: being a cherished keepsake, revisited over time, sometimes making a lasting impact. They can also be shared, donated, re-sold or recycled.   

11. The right books can help tell your story. They can help you to define what makes your retail environment different and special.   

12. Because they are thoughtful, and sometimes thought-provoking, and are a great product to retail!     We love books. And we believe that books make great gifts.   If you love books too and see value in books as a part of your offer, then we want to help you to be more successful with this.

We love books. And we believe that books make great gifts.   If you love books too and see value in books as a part of your offer, then we want to help you to be more successful with this.