Gift Shops choose Allsorted when they hear that a good gift book section is likely to be one of their very top performing product ranges in terms of sales or profit-per-square-foot, and when they do it really well.
Allsorted was set up with the very purpose of supplying gift shops, so with our focus we are likely to help you achieve better results than any other book supplier/s or publishers.
In 2019 Allsorted supplied 107 Gift Shops or Boutiques (as well as 252 card shops – and we all know that some card shops these days sell more gifts than they do cards). So we have a great understanding of which gift books sell best in gift shops and gift boutiques.
Gift books are a product that so naturally ‘fits’ a gift shop. Some books have clearly be ‘designed’ to be given-as-a-gift, thoughtful in a way that is difficult to match. They can be the answer to the motive behind what drives a gift buyer’s choices: to express love; to show sentiment & affection; to convey sympathy; to say sorry; as a little token of appreciation; a special keepsake; to honour a special occasion such as wedding, baby, milestone birthday. Very often simply to fix the problem of having to mark an occasion like Father’s Day or Christmas with a present; a seemingly random act of kindness, to raise a smile; and, sometimes, just to make someone laugh-out-loud. The recipient of a gift book may even keep a thoughtful or thought-provoking good book for a lifetime, so that is why we believe books make great gifts.
Gift Shop Buyers come to us when:
They realise they have found a supplier that really understands a gift shopper’s needs, and so know which gift books are most likely to sell really well in their gift shop.
They value the support of a dedicated sales representative who will come out to visit them as regularly as desired.
They see that Allsorted provides a variety of space-saving display fixturing (which can be included free-on-loan in your trading package) to help solve the problem of how to display books to the best effect. Our wooden ‘gondola’ and wooden spinners prove to be especially effective in gift shops.
They are sure they have access to a proven list of bestsellers that have been successful in other gift shops.
They realise there some strong selling titles and some strong brands which are ONLY AVAILABLE FROM ALLSORTED, and we are the exclusive distributor of these products, including Helen Exley Giftbooks (arguably the biggest specialist publisher of books for card shops, having sold over 130 million books worldwide), and Eccolo, a lovely range of stationery from the States.
They see the advantages of a one-stop-shop for books – only one salesperson to see, one order, one delivery, one invoice, one payment – that all saves them valuable time.