Allsorted supplies two of the leading department store groups, and a significant percentage of independent department stores.
The right books – especially for gifting – can be such an ideal choice and natural ‘fit’ for department stores. Books have values that compliment so many of the adjacent products. They can be so many things: up-to-date and relevant, so they get noticed; artistically inspiring, speaking to ‘lifestyle’; thought-provoking, so life-enhancing; thoughtful, for gifting; exceptionally good value.
Furthermore some books have clearly been ‘designed’ to be given-as-a-gift, in ways that are difficult to match. They can be the answer to the motive behind what drives a gift buyer’s choices: to express love; to show sentiment & affection; as a little token of appreciation; a special keepsake; to honour a special occasion such as wedding, baby, milestone birthday; very often simply to fix the problem of having to mark an occasion like Father’s Day or Christmas with a present. The recipient of a gift book may even keep a thoughtful or thought-provoking good book for a lifetime, so that is why we believe books make great gifts.
Experience shows department stores can successfully sell books in a number of different ways and in a number of different departments.
Gift books are a product that naturally ‘fits’ into the Gift Department, (sometimes perhaps best merchandised from two or three of our ‘gondola’ fixtures and or pyramid-shaped tables).
Books with sentiment and for special occasions sell well when placed alongside your greeting card display; it’s a natural ‘adjacency’ (often sold from our wooden spinners).
Children’s books for the Toy Department; the fact that they can contribute in many ways both to childhood development and shared family experiences through reading together means they will be much appreciated by parents and grandparents alike.
Books for cooks are often sold most effectively when cross-merchandised throughout the Cookshop.
Eccolo is a range of notebooks and stationery – that’s only available from Allsorted – and would grace every Stationery Department.
Thank you for registering for our newsletter.
Please provide valid email address